29 oct 2025
Travel has changed — not just where people go, but how they live each moment of the journey.
From planning to booking to the stay itself, technology has redefined what guests expect and how they experience it.
Travelers arrive at the hotel with clear technological expectations: they like to be in control, enjoy personalized experiences, and access their favorite content as easily as they do at home.
In a world where digitalization is advancing at full speed, understanding who your guest is —and what they expect to find in their room— has become a strategic priority for any property that wants to stay competitive.
The New Guest Profile: Hyperconnected, Independent, and Demanding
Today’s guest is online 24/7. They manage their trip from their phone, share every moment on social media, and expect every service to adapt to their preferences in real time.
According to several industry studies, over 80% of travelers consider technology a key factor when choosing accommodation.And it’s not just about fast Wi-Fi or having a Smart TV — it’s about creating a seamless, intuitive experience that aligns with their digital lifestyle.
In short, today’s guests are looking for:
Autonomy: They want to manage their stay without intermediaries — from digital check-in to ordering room service via the TV.
Personalization: They expect the hotel to “speak” directly to them — in their language, aligned with their tastes and needs.
Connectivity and entertainment: They want instant access to their favorite platforms like Netflix or Spotify, without technical friction.
Local relevance: They value authentic recommendations about local experiences, food, and culture.
What They Expect in the Room: Beyond Comfort
The hotel room has evolved from a simple place to rest into the digital heart of the guest experience.
A comfortable bed and strong Wi-Fi are no longer enough.
Today’s guests expect a space that combines comfort, personalization, and instant access to information and entertainment.
Key elements defining this new standard include:
Connected screens and on-demand content. Guests expect access to major streaming platforms and the ability to enjoy content as if they were at home.
Intuitive interface. Everything should be easy — no manuals, no app downloads, no confusion.
Personalized welcome. A message with their name, in their language, or tailored recommendations creates instant connection.
Service access from the TV. Booking a spa, ordering dinner, or discovering local events without picking up the phone.
Useful, visual information. Schedules, activities, or events integrated directly into the screen.
The TV as the Digital Hub of the Guest Experience
In this context, the in-room TV is no longer just a source of entertainment — it’s a powerful engagement and communication channel.
With solutions like Yuvod’s Guest Experience TV, hotels can transform the traditional screen into a central connection point between guest and property:
Display personalized messages based on room, language, or guest profile.
Recommend relevant services or experiences in a non-intrusive way.
Enable casting or mirroring from personal devices.
Measure engagement and better understand guest interests.
The result is twofold: a smoother, more personalized experience for guests — and new revenue opportunities for hotels.
Practical Recommendations to Adapt
Analyze your guest profiles. Understand who visits your property and what kind of digital behavior they have.
Digitalize with purpose. It’s not about filling the room with screens, but integrating solutions that truly enhance the experience.
Keep content fresh. Promotions, local activities, and nearby events should appear in real time.
Simplify technology. Guests want intuitive solutions, not complex systems that require training.
Listen and measure. Use data to learn what content works best and how to optimize communication.
Adapting to the new guest standard isn’t about following trends — it’s about understanding how today’s travelers live, think, and enjoy their journeys.
Guests are no longer just searching online; they’re relying on artificial intelligence to plan trips, discover local experiences, and make real-time decisions.
They arrive better informed, more connected, and with higher technological expectations that hotels must be ready to meet.
Every detail counts — and the room, that first real touchpoint with the hotel experience, can make the difference between a stay that’s simply good and one that’s truly memorable.
When technology serves the experience, the connection becomes authentic, seamless, and profitable. Because when guests feel that their stay is designed for them — with intelligence, empathy, and personalization — satisfaction and loyalty grow naturally.
